Japan Craft Beer Market Size, Share, Growth Analysis, Forecast Overview 2024-2032
- Jhon Wick
- Nov 15, 2024
- 3 min read
Japan Craft Beer Market Overview:
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 13.14% (2024-2032)
According to the IMARC Group, the Japan craft beer market size is projected to exhibit a growth rate (CAGR) of 13.14% during 2024-2032. The market is growing rapidly, driven by increasing consumer interest in unique, locally produced brews and a rising appreciation for diverse flavors and artisanal quality.

Japan Craft Beer Market Trends and Drivers:
Advancing consumer preferences as well as a growing interest in unique, high-quality beverages are responsible for the growth of the Japan craft beer market. Additionally, the market is propelling as craft beer has evolved as a popular alternative to mass-produced lagers. The market is driven by a rising appreciation for artisanal brewing, with consumers showing a willingness to explore diverse styles, including pale ales, IPAs, and stouts. This trend is particularly high among younger demographics and urban populations, who are looking for new and engaging drinking experiences. Moreover, the relaxation of brewing regulations has encouraged the establishment of small-scale breweries, further boosting the availability and variety of craft beer in Japan.
Innovation in brewing techniques and the use of locally sourced ingredients are augmenting the Japan craft beer market. In addition to this, breweries are experimenting with unique flavors, incorporating traditional Japanese elements such as yuzu, matcha, and sake yeast to create distinct offerings that appeal to domestic as well as international consumers. The rise of craft beer festivals and taprooms has also played a major role in promoting the culture of craft brewing, providing platforms for breweries to showcase their products & connect with customers. Furthermore, the growing focus on sustainability along with eco-friendly practices is influencing the market, with many breweries adopting energy-efficient processes and recyclable packaging. As consumer demand for authentic and innovative beer experiences continues to grow, the Japan craft beer market is expected to expand steadily in the coming years.
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Japan Craft Beer Market Report Segmentation:
The report has segmented the market into the following categories:
Breakup By Product Type:
Ales
Lagers
Others
Breakup By Age Group:
21-35 Years Old
40-54 Years Old
55 Years and Above
Breakup By Distribution Channel:
On-Trade
Off-Trade
Breakup By Region:
Kanto Region
Kinki Region
Central/Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key Highlights of the Report:
Market Performance (2018-2023)
Market Outlook (2024-2032)
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Note: If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us:
IMARC Group
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Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
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